IKEA has announced the launch of its new collection, MÄVINN, a celebration of traditional craftsmanship. Launching in June, the collection has been created in partnership with seven social businesses in Bangladesh, Thailand, India and Vietnam. All are committed to creating long-term opportunities and improving the livelihoods of vulnerable groups in their communities.
MÄVINN is the second global social entrepreneurship collection from IKEA and marks the first annually recurring collection under this name - IKEA has been collaborating with social businesses since 2012. The collection name "MÄVINN" is an expression of dialect from Småland, where IKEA was founded, and means “having the wind at your back”. The MÄVINN range comprises 20 pieces including baskets, rugs, a lampshade, an apron, bags, cushion covers, and a wall organiser.
All products in the MÄVINN collection are made from materials including cotton, over-run materials from denim production, and natural fibres. These include paper made from the bark of mulberry trees, banana fibre and jute, all selected both for their durability and renewability. Most of the collection’s materials are sourced from where each of the businesses are located, while the combination of materials and production techniques are based on the skills and expertise of the seven social business partners.
