Identical twin sisters were able to leave their jobs after launching a business together.
Ellen and Alex Murphy, from Crosby, began their venture designing logos for friends and family. The sisters set The Logo Page in 2019 as a "creative outlet" from their fashion jobs.
During evenings and weekends, Ellen and Alex, 28, would help friends and family with logos and branding. But with the power of social media, along with word of mouth and recommendations from previous clients, saw enquiries and instructions soar.
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Their success allowed the sisters to go full-time. Ellen took the plunge first, with Alex soon following after she was made redundant and saw it as a fantastic opportunity to focus full time on The Logo Page with her twin sister.
Today, the twins Instagram boasts nearly 14,000 followers and has a full order book from big brands to independent businesses alike. As part of this year's International Women's Day coverage, the ECHO caught up with Ellen to see how their business is going and the best advice they have been given from a woman in their life.
Ellen has since given birth since the ECHO last spoke to the sisters back in 2021. Baby Jude turned one on Saturday, March 4 and has meant it's been a "busy year" for the graphic designer.
On working with her twin sister, Ellen said: "We have always been really, really close and have done everything together. Running a business together has always been easy."
The 28-year-old said the best piece of advice the twins received has come from their nan, who was also a woman in business.
Ellen said: "We are a family of all girls. There's so many of us and all a bit feisty. My nan always owned her own businesses. The best advice she gave us was to treat people how you would like to be treated which works both in business and in life."
The twins have worked with over 250 businesses locally and nationally and have also serviced entrepreneurs and businesses in America, Australia and Europe.
International Women's Day 2023 fall on March 8 each year. The annual, global, event aims to celebrate the cultural, political and social achievements of women everywhere. This year's theme, for the day itself and beyond, is #EmbraceEquity.
Equity isn't just a nice-to-have, it's a must-have. A focus on gender equity needs to be part of every society's DNA, and it's critical to understand the difference between equity and equality. The IWD 2023 campaign theme drives worldwide understanding why equal opportunities simply aren't enough.
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