Iceland shoppers are amazed after spotting a new pizza range by singer Lewis Capaldi online.
The popular supermarket chain boasts more than 950 stores across the country, as well as a multi-award-winning online shopping service. The retailer is known and loved for its wide array of frozen food, as well as its regular releases of new products.
Like many stores, Iceland's items are frequently shared on social media and, recently, one of its new product lines caused a stir on Instagram. Hit food account @newfoodsuk has amassed a loyal following of more than 278K, thanks to its regular updates on all the latest food releases spotted in stores up and down the country.
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The food focused page whipped Iceland shoppers into a frenzy after sharing an Instagram Reel of popular Scottish singer-songwriter Lewis Capaldi's new pizza range. The frozen pizzas come in brightly coloured packaging, adorned with a pop-art style illustration of Capaldi, sporting a chef's hat and sunglasses.
There's a choice of two flavours, with memorable names that have been a big hit with fans. There's The Big Sexy Cheesy One and The Big Sexy Meaty One. The pizzas cost £5.
Captioning the footage of the new range, @newfoodsuk simply penned: "New @lewiscapaldi pizza range at @icelandfoods", adding a pizza and laughing emoji. Captions over the video ranged, with one stating: "One of the most random new food finds ever!!"
The pizza range proved popular among social media users, with the video racking up more than 200K views and over 4,000 likes in just 24 hours. Hundreds of shoppers shared their thoughts in the comments section.
Chy said: "I just can't help but hear his voice saying it". Mark said: "uhhh..okay.. bet they're still tasty haha!" Alex asked: "are these real??" Mel said: "Gonna make [a] special trip". Adrienne said: "I need to find these".
Faye commented: "am getting some!!!" Kayley told a friend: "Get over to Iceland!" Rachel said: "Iceland trip needed". Ella added: "omg I love this".
Other shoppers simply tagged their friends to direct them to the post. The pizzas are available to purchase online here, and you can find your nearest Iceland store here.
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