Iceland has made an announcement on the price of food across its stores in 2023. Richard Walker, Iceland Food’s Executive Chairman, said the supermarket’s £1 price freeze across hundreds of frozen products will be extended by another year, to support customers as the cost-of-living crisis continues to ramp up.
The supermarket has also confirmed that it will continue to offer its over 60s discount every Tuesday. Since the discount was launched in 2022, Iceland has seen a marked growth in transactions and new customers every week – with 300,000 customers taking advantage of the discount on a single day in December.
Throughout 2023, Iceland will be keeping the price of over 600 £1 or less items as close to £1 and under as possible for the rest of the year. The supermarket offers around 20% of all its products for £1 or less.
Richard Walker said: “Many families are deeply worried about the tough times that lie ahead this year, which is why we have stepped up to extend our price freeze on our frozen range, giving our customers the assurance that the prices of the products they love will remain low. We have a responsibility to support our customers in any way we can and offer great value when people need it most.”
