Iceland is launching a loose fruit and vegetable aisle as part of a drive to go plastic-free.
The low-cost supermarket is looking to stock its fruit and vegetables in a similar way to green grocers - not in plastic bags.
It will trial the new eco-friendly method at its Food Warehouse in north Liverpool, Huffington Post reported, where 35 different loose fruit and veg lines will be sold.
There will also be 27 lines in plastic-free packaging including paper bags with a tracing paper window, compostable punnets, and cotton and cellulose nets.
Celery and spring onions are to be sold with rubber bands attached to them, while satsumas and onions will be sold in nets as part of the retailer’s trial.
Iceland’s managing director, Richard Walker, said in a statement: “Over 12 million tonnes of plastic enters the world’s oceans every year and the retail industry can no longer ignore the plastics tidal wave which is coming our way.
“We all have a part to play in tackling the issue and Iceland is constantly looking for ways to reduce its own plastic footprint, as we work towards our commitment.”
The retailer has set a goal to be completely plastic-free by 2023, and aims to remove all plastic packaging from its own label range.
