Iceland fans could be in with the chance of winning a year's supply of free chicken by finding one of five black cards in stores.
The frozen foods supermarket recently confirmed that it has launched the exclusive V.I.C (Very Important Chick) Card. Iceland has said that it has hidden five of the black cards in-stores from today, reports the Mirror.
If found, the card can be used to purchase hundreds of pounds worth of popular frozen chicken products from a 215 strong range. It will include Iceland branded food and products from partnerships such as MyProtein and TGI Friday's.
It is just one of the latest money-saving initiatives that has been launched by Iceland to help its shoppers who have been affected by the rising cost of living crisis.
Shoppers who manage to find one of the cards - which is mostly aimed at mums - will need to show it to a member of staff for verification.
If you can't find them in-stores, you can also nominate someone to win on the supermaret's official Instagram page, with the winner being selected at random and notified via Instagram on May, 23.
Samuel Robbins-Wells, Head of Category at Iceland said: "Unlike other brands, our V.I.C card is created with mums in mind.
"We wanted to give back to the V.I.Cs who come to our stores for their weekly shop.
"As the home of many amazing partnerships and exclusives, all shoppers who visit us instore and online can make the most of the value we offer and pick from our varied range of frozen products to find something the whole family can enjoy."
Don't miss the latest news from around Scotland and beyond. Sign up to our daily newsletter here.
