Iceland customers have declared one type of own-brand chips the "nicest ever" with many saying they get great results when cooking the product in the air fryer.
The supermarket is well known for its popular branded products, with customers often keen to snap up everything from baked goods to pizza and desserts. Iceland also has its own ranges of many items.
Iceland often promotes its goods on social media, and on Sunday the retailer did just that by sharing its variety of own-brand chips on Instagram.
READ MORE: Iceland's £1 product shoppers say tastes 'better than KFC'
Captioning the post, the supermarket said: "You just can't beat them. #NationalChipWeek". Many fans took to the comments to say which was their favourite.
Cath said: "The salt and pepper ones SLAP", while Julie added: "My favourite chips. Please don't advertise them, I don't want them selling out!" Mandi said: "They are the best chips" and Ann said: "The salt and pepper are absolutely delicious".
Iceland Salt & Pepper Chips, which cost £2.50 for a 900g bag, have also got many five-star reviews on the supermarket's website. One happy customer said: "These have a great flavour, not cardboard-y like most. Cheap too! My go-to chip".
A second said: "Love these chips. Very moreish. Happily eat these without any extra condiments." A third said: "Tasty chips and perfect in the air fryer", while a fourth wrote: "These are the best chips I have ever bought from you! These are amongst the best frozen oven chips I've bought in general for that matter. Absolutely delicious! I really hope you never discontinue these".
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