Aurora hunters have been rushing to research holidays to Iceland to catch the Northern Lights, new data suggests, after the phenomenon swept across the UK last week.
Cruise companies have seen a spike in people googling trips to Iceland, possibly to see the spectacular light display, according to research by Iglu Cruise.
The phenomenon, also known as the aurora borealis, was spotted across the country last week with Londoners stunned as bands of pink and green light could be seen over areas such as Hampstead Heath, Primrose Hill, Muswell Hill and Alexandra Palace.
The aurora borealis was visible all over the UK with spectacular photos flooding social media as people rushed into gardens and nearby parks to witness the display.
Google Trends shows search data for cruises to Iceland has increased by 40% in May 2024 compared to 2023.
Searches for “Northern Lights” have also shot up by 9,900% compared to last year.
Iceland is renowned for being one of the best destinations in the world for catching the Northern Lights.
Dave Mills, Chief Commercial Officer at Iglu Cruise said: “Demand for Iceland has been growing steadily in recent years.
“The Northern Lights, the blue lagoon and Reynisfjara Black Sand Beach are just some of the world-famous sights to witness in Iceland.
“Known as ‘the land of fire and ice’ the Nordic country is home to some of the largest glaciers in Europe and some of the world's most active volcanoes, making for an unforgettable trip.”
