The Cadbury Flake synonymous with 99 cones has been deemed “too crumbly” by vendors.
The row comes as the country basks in glorious sunshine prompting queues at ice cream vans nationwide.
Vendors claim that the quality of the Cadbury Flake 99 has deteriorated since its production was moved to Egypt.
Read More: Met Éireann pinpoints weather change with scorching sun replaced by showers
Parent company Mondelez International said it is looking into the issue, but cautioned old stock might be in circulation. Wholesale boxes contain approximately 144 Flake 99s, but Katy Alston, who operates a van and is president of The Ice Cream Alliance, said she has had to throw half away in some cases.
She told the BBC: “We’ve thrown away 70 in a single box before because they’ve all been broken. For the first time, I won’t be using Cadbury Flakes this year. It feels a different product.”
She claimed ice cream sellers’ reputation had to be upheld, adding: “If you order a 99, you want a good solid Flake in it.”
Cadbury has been owned by Mondelez International since 2010 and has been making Flake 99s in Egypt since 2020. The US multinational insists the recipe has not changed and took issues of quality “very seriously”.
In a statement, a Mondelez International spokesperson said: “We care about our loyal customer base and take quality issues very seriously.
“Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.”
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