If you have kids' birthdays coming up, or want to get a head start on (dare I say it?) Christmas shopping, then mark your calendars folks, because Amazon Prime Day is here.
If you're not sure when Amazon Prime Day is, you don't have to wait because the sale has arrived. The mega retailer started dropping deals at 00.01am and will keep releasing discounts until 11.59pm tomorrow. If you find the thought of scouring pages and pages of deals completely overwhelming, you're in luck. We've been scouring Amazon (so you don't have to) to find the best toys and games deals that you can snap up right now. While we highly rate all of the products on this list, we especially love the discounts we're seeing on screen free audio players like the Toniebox (with 25 per cent off) and the Yoto player (with 27 per cent off) We've been eagle eyed to see if any of the toys we've loved, tested, recommended, or have on our own wish lists, have had their prices slashed.
Take a look below for the best Prime Day toy deals we've found so far, and we'll keep this page updated throughout the Prime Day sale when new deals drop.
Best Amazon Prime Day toys and games deals
- Up to 37% off LEGO, including Minecraft, Duplo and Disney sets
- Up to 32% off Tonies, including starter bundles, audio character sets and accessories
- Up to 61% off Barbie, including dolls, accessories and playsets
- Save up to 50% on Disney, including plush toys, costumes, figures and more
- Up to 56% off Mattel games including Uno, Scrabble Junior and Pictionary Air
- Save up to 58% on Melissa & Doug wooden toys
- Up to 32% off classic Little Tikes toys, including slides, play houses and Cozy Coupe
- Get up to 48% off Play Doh tubs and playsets
- Up to 54% off Polly Pocket, including bestselling playsets
- Up to 33% off Bluey toys, including puzzles, playsets and plushes
Mix and make toys
Baby walkers
Interactive toys
Games
LEGO & construction toys
Dolls & Figures
Outdoor toys and games
Playsets
Books
When is Amazon Prime Day?
Amazon Prime Day is happening right now. It started at 00.01am on Tuesday 16 July and will run until 11.59pm on Wednesday 17th July 2024, offering 48 hours of discounts and offers galore. The discounts are exclusive to Prime members - but the good news is, if you're not already a member, you still have time to sign up for a 30 day free trial, that will see you through the Prime Day sale.
For the last couple of years, Amazon has also held a Prime Day-esque event in October, but it has not yet been confirmed whether that will happen in 2024.
Do you have to be a Prime member to shop Amazon Prime Day?
Yes you do need to be an Amazon Prime member to take advantage of any Prime Day deals. Exclusive access to the sale events throughout the year is one of the main perks of being a Prime member. But on top of that, there are a load of other hidden benefits of Prime that make the membership fee worth it.
You can get a 30-day free trial, even while the sale is on, and when that expires, membership will cost £8.99 a month. If you want to save a bit of cash, you can opt for an annual membership, which costs £95.
How to spot a good toy deal on Prime Day
The best way to spot a good toy deal on Amazon Prime Day is to check the price against other retailers, factoring in any delivery costs that you might incur.
You can also use a website called CamelCamelCamel, to check the historic prices of Amazon products to see whether it tends to be the cheapest on Prime Day. If it is, then make sure you snap it up quickly as you might not be able to get it for this price again.
It's also worth remembering that Prime Day deals change all the time and may not be around for the whole 48-hours, so if you spot something you want, it's worth checking out asap to secure that price, rather than leaving it in your basket and hoping to come back to it later.
If you're not sure whether a Prime membership is worth it, we explain the hidden benefits of Prime you might not be aware of and explain when Amazon Prime Day ends so you know exactly how long you have to get your hands on some serious bargains.
