The Prime drink has been so popular that supermarkets have had to limit how many people can buy in order to prevent bulk buying. Aldi became the second major retailer in the country to sell the soft drink for £1.99 and pictures and videos have shown long queues across the region for the limited sale.
At its peak, teenagers were so desperate to get hold of the £2 drink that some bottles were reportedly being listed on eBay for £10k. The drink is available in three flavours - Blue Raspberry, Lemon and Lime and Ice Pops.
READ MORE: Shoppers queue outside Aldi as viral Prime drink goes on sale
Prime say it is made up of 10 per cent coconut water and contains electrolytes and B vitamins and has zero sugar and around 20 calories per bottle. But what does it taste like and is it worth all the hysteria?
The taste test
In short, no, it's not worth it. The drink honestly tastes a little like Lucozade and not the nice orange one either, the original.
Recently, Prime have made it an effort to remind journalists that Prime is not an 'energy' drink but a 'hydration' drink. However, in my humble opinion there is no denying that it tastes exactly like one.
It has all the hallmarks of the metallic, chemical taste that most popular energy drinks have despite the tonnes of flavouring they pack into them to make them more palatable. But even in those cases you often find a flavoured energy drink that tastes better than the rest.
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This isn't the case with Prime, the raspberry, lemon and lime and ice pop was barely present in their respective flavours and every bottle left me with a horrible soapy after taste. Perhaps KSI and Logan Paul have cracked the code and found a drink that only tastes halfway decent to young kids and teenagers, but I'll be happy if I never have to drink this ever again.
Aldi has become the latest supermarket to sell the drinks at a limited stock. In a statement, Aldi said: "The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29 th December. The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
"The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product."
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