A stylist has predicted that a blazer from Dunnes Stores is going to be so popular it will fly off the shelves.
Deirdre Chestnutt, who posts on Instagram under the name @unique_personal_stylist, compared the blazer to a designer blazer selling for almost €2,000 in Selfridges.
The Gallery Button Blazer from Dunnes Stores is available in three colours - navy, green and ivory - and costs just €45.
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The 'timeless classic' is a slim fitting double-breasted blazer which features gold-tone buttons, two functional front pockets and tonal lining.
It is a similar style and a fraction of the price to one by top designer Balmain, which is priced at €1,985.
Stylist Deirdre wrote on Instagram: "This is definitely going to be a SELL-OUT.
"Fitted blazer from the Gallery collection in Dunnes Stores. £40 (€45) and available in sizes 8-20. A timeless classic perfect for pairing with jeans or tailoring.
"If you don’t like a bargain, then you can fork out £1,750 (€1,985) for a Balmain one from Selfridges."
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