I'm A Celebrity fans were left in disbelief over remarks made by Georgia 'Toff' Toffolo to campmate Helen Flanagan in the South Africa edition of the ITV series, which sees former jungle stars compete for the ultimate crown.
The former Coronation Street star, 32, surprised viewers with her approach to the first challenge she had to undergo to get into the All Stars camp, which saw her tasked with leaping across giant balls suspended in the air. Despite not managing to reach the star at the end, Helen left fans impressed with her calm and collected approach that was a far cry from her first stint in the jungle back in 2012.
Telling cricket star Phil Tufnell and Olympian Fatima Whitbread that she was having a 'mind chat', Helen reassured herself while suspended in the air: "You are safe. You are calm, you can do this. Wait for the wind to calm down and jump," the Manchester Evening News reports.
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The latest trial saw Helen confidently step up to take part in the terrifying World's End, in which she was tasked with climbing a tower suspended over the edge of a 1,100 metre-high mountain - the show's highest ever challenge. But fellow campmate and Made in Chelsea star Toff didn't mince her words when it came to giving Helen a tough pep talk.
"You've got to do better this time," she instructed her co-star. "Sorry to be savage, but you have to."
Helen, who took part in the World's End challenge alongside Amir Khan and Myleene Klass, went on to bag the full set of 11 possible stars to secure meals for her and her campmates. But some viewers were taken aback by Toff's remarks to Helen, with some suggesting that there was "tension" between the pair.
"Why is Toff saying that to Helen?" one fan asked on Twitter. And a second disbelieving viewer wrote: "Not Toff just telling Helen to do better!"
"'You have to do better!' Alright Toff chill out babe," someone else said. Another fan came to Helen's defence, remarking: "Helen is actually trying this time round. If she doesn't do well but puts the effort in then that's all anyone can ask!"
But another viewer stood up for Toff, saying of her comments: "I don’t think it's savage, it’s what Helen needed to hear and look what she achieved! If I say this to someone it's because I know they can do better."
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