Some stars go onto I'm A Celebrity for fame and fortune – but at least five of this year's line up are millionaires.
Often in the past the ITV series has helped faded entertainers who have fallen on tough times. But the jungle reality series is now so iconic – and back in its home of Australia – it offers a great adventure and an experience money can't buy.
Here are the biggest earners with their estimated riches and business assets as they head into the show without any need to worry about dingo dollars.
Boy George, £25 million+
Boy George is still earning money from live shows but his biggest sign of riches is his Hampstead home – currently for sale at £17m.
He bought in in 1984 and ‘amalgamated’ the house next door after paying £2.95m for it in 2019. A lavish three-year revamp followed, with Kelly Hoppen CBE drafted in to help architects. The sales brochure lists Sam Smith as a former resident, suggesting George may have rented the property out at some point.
He netted £9.2 million at touring firm Mishpocha in 2020 – though he co-owns it with Culture Club colleagues Mikey Craig and Roy Hay watering down his share of its earnings by two thirds.
It’s one of eleven businesses run by George, whose real name is George Alan O'Dowd.
New venture Nation of Mishpocha was set up in November 2021, with paperwork referencing an agreement between the firm and concert promoter Live Nation suggesting a new tour could be in the offing.
Other interests include retail venture B-Rude through which he sells clothes and hats,’ worldwide touring company Other Places Drama, Karma Touring, music publishing firm More Protein and popular entertainment firm Cometmarket – set up way back in 1987.
Between them these firms were £467,697 in the red as at latest accounts – financial records suggesting his firms had concerns over COVID.
Chris Moyles, £5m
Moyles’s net worth combines property business profits and property. He channels his earnings into a single private company – Verona Creative.
It was set up in 2014, its activities comprise of ‘radio broadcasting’ and television programming and broadcasting activities.’
New accounts filed this month reveal a £1.2m increase in assets in the year ended 28 February 2022, with assets held on the books at £2.7m and including an investment property in Leeds acquired in May 2021 for £270,000 – according to Land Registry records.
He purchased his garden flat in London's Hampstead in 1999. He is a director of the property management company that looks after his building. A recent sale there suggests Moyes flat should be worth in excess of £1m.
For many years as the BBC Radio 1 Breakfast DJ he was also earning a salary of up to £1million a year.
Mike Tindall, £3m
Mike Tindall’s net worth comprises business profits and the family property. Much has been made of the riches of Tindall and his wife Zara Phillips.
While the former England rugby star has set up three new companies over the past two years the main visible source of his riches remains Kimble Trading, set-up in 2003.
It used to be ‘involved in the provision of services to rugby players in the United Kingdom’ – according to companies house, but is now receiving its income from promotional events.
Latest accounts reveal a decline in its fortunes between 2020 and 2021. Financial statements reporting a £250,000 fall in company assets, and a £74,047 fall in retained earnings.
Shareholder funds reported at £435,469 as at 31 March 2021. The firm employed 2 staff and was on the list of businesses that claimed furlough during the coronavirus pandemic.
Tindall mostly recently set up Blackeye Spirits, incorporated in April – and holding a trademark to use its name to sell gin, whisky, vodka, rum, tequila, brand and mezcal.
A second application was submitted in September for a logo for the firm. He runs it with James Haskell, among others The pair are also in business together through radio broadcasting firm The Good the Bad and the Rugby, which returned a £112,038 profit in its first trading period.
They also operate Bigjam Productions together. It was set up in 2020, and notched-up a first trading loss of £123,996. The Tindall’s Gloucestershire farmhouse was valued at £1m in 2015 when Zara became the registered owner.
Zara is also the registered owner of two barns and a stable at the same farm as her house, her ownership also dating back to 2015. A mortgage in favour of Coutts is registered on both titles.
Sue Cleaver £1.6m
Cleaver has benefited from the upturn in property values in Manchester, seeing the value of her home double since she bought it in 2005.
Property records at the Land Registry report Cleaver and partner Brian Owen paid £500,000 for their detached home in 2005. Latest estimates now valuing it at £1m.
Cleaver has one private company – Cleo Productions, which she set up in 2009.
It held £75,171 as at 31 March 2021. She has been earning a six figure salary on Corrie since she joined in 2000 playing the role of Eileen Grimshaw.
Olivia Attwood £1.1m
Love Island star Attwood’s visible riches are in property. She runs two companies – Wild Child Entertainment and We Are Foolish.
She set up Wild Child in 2017, reporting its nature of business as ‘other amusement activities not elsewhere classified.’
Latest accounts are for 2020, with figures for 2021 due at Companies House by the end of December.
Figures for 2020 reporting £139,401 in shareholder funds for her after bills at £42,662 were deducted from assets at £182,063.
Do you enjoy reading about celebrities? Sign up for all the best celeb news from the Mirror here .
Her other company We Are Foolish runs clothing firm Foolish – through which she sells casual clothing as well as blazers. She co-owns and co-runs the firm.
It was set up in 2021 and has yet to report trading figures but will bring in more money for Olivia.
Her biggest likely asset is the house in Cheshire which features in ITV show – Meets Her Match, which had its own Instagram account. It is estimated to be worth around £750,000.
Do you have a story to sell? Get in touch with us at webcelebs@mirror.co.uk or call us direct 0207 29 33033.
