I'm A Celebrity... Get Me Out Of Here! has returned to Australia after having to temporarily move to North Wales due to restrictions caused by the coronavirus pandemic.
Luckily, the ITV reality show has gone back to its roots for 2022 with a brand new group of terrified celebrities.
Among the new campmates are Boy George, Olivia Attwood, Mike Tindall and Sue Cleaver.
Together they will live in a camp where they compete in challenges to win meals for the rest of the group.
For their troubles, the celebs will be paid a significant salary, ranging from £30,000 to £600,000, depending on how famous they are.
It turns out the I'm A Celebrity 2022 cast are the wealthiest bunch yet, raking up a combined fortune of £76m, according to The Sun.
One of the ways the celebs can earn money is through social media – with some of them already raking in thousands per post.
Research conducted by AskGamblers.com has found the highest Instagram earners from this year's line-up.
Who earns the most from Instagram?
The biggest earner from the I'm A Celebrity line-up is Love Island's Olivia Attwood, according to the research.
The 31-year-old is able to earn up to £5,626 per sponsored post, with an Instagram following of almost 2m.
Since leaving the Love Island villa in 2017, Olivia has partnered with brands such as I Saw It First and In The Style, which allows her to earn thousands per sponsored post.
Coming in at number two is Culture Club lead singer Boy George, who has the potential to earn £2,731 per sponsored post, with an Instagram following of over 630k.
In third place is radio DJ Chris Moyles, who boasts over 370,000 Instagram followers. This allows him to earn up to £1,833 per Instagram post.
Meanwhile, Hollyoaks actor Owen Warner can claim up to £1,111 per post for his 259,000 followers, followed by former England Lioness Jill Scott, who can rake in £1,062 per post.
Coming in sixth place is former rugby player Mike Tindall, who is married to Queen Elizabeth II's granddaughter Zara. He is the first member of the Royal Family to take part in the reality show, and can currently earn on average £1,023 per sponsored post.
Below is the full list:
1. Olivia Attwood - £5,626
2. Boy George - £2,731
3. Chris Moyles - £1,833
4. Owen Warner - £1,111
5. Jill Scott - £1,062
6. Mike Tindall - £1,023
7. Charlene White - £513
8. Matt Hancock - £449
9. Sue Cleaver - £302
10. Babatunde Aléshé - £237
11. Scarlette Douglas - £227
It's worth noting that their Instagram followers are likely to increase during their time in the jungle – which means they will be able to charge even more for a sponsored post.
A spokesperson for AskGamblers.com commented on the findings: "With the 2022 series of I’m a Celebrity… Get Me Out of Here! just around the corner, this research dives into the earnings of the celebrities to reveal how much they can earn outside of our screens.
"Millions of viewers will tune in every day to watch the hit ITV series, suggesting that the contestants can expect to gain an even higher follower count across social media, which will in turn increase opportunities and influence for the star’s outside of the jungle season.
"These findings also offer a fascinating insight into which celebrity may be crowned King or Queen of the Jungle if these follower counts translate into votes.”
I'm A Celebrity 2022 kicks off on Sunday, November 6 at 9pm on ITV.
