Ant and Dec once again took aim at Sunderland in the latest episode of I'm A Celebrity with one of their harshest digs yet aimed at Jill Scott - but luckily viewers managed to see the funny side.
Outlining the upcoming Deals on Wheels challenge in Thursday's show, Ant told viewers: "This challenge saw Jill and Seann had into outer space - a place that has no intelligent life and very little atmosphere."
Dec quickly chimed in: "Shouldn't phase Jill, you know - coming from Sunderland." As the Geordie duo erupted into laughter, Dec turned to the camera as he added: "It's just a joke, don't 'at' me, it's just a joke!"
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"Live scenes in Sunderland as fans make their way to Australia," one person tweeted, alongside a gif from the Simpsons of a huge crowd holding burning torches.
"Making my way to the jungle after Dec slated Sunderland," another viewer quipped. But most seemed to see the funny side, with one fan - probably from Newcastle - saying that they were "howling" at the joke.
It's not the first time that Ant and Dec have taken aim at Sunderland on this series. After Lioness Jill opened up to her campmates on the highs and lows of her career early on in her time in the jungle, Dec responded: "I love Jill. Isn't she lovely? Especially for someone from Sunderland."
Viewers were quick to react to the joke they knew was coming, with one writing: "Jill Scott ripped me for being a Geordie last time I saw her. Ant and Dec need to keep this Sunderland banter going."
"I knew Ant and Dec would make a joke about Jill being from Sunderland - rude but funny," another fan said. Jill may be the butt of Ant and Dec's jokes, but the football icon is currently one of the favourites to be crowned Queen of the jungle in the grand finale this Sunday.
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