Few aromas inspire hunger pangs more than the smell of newly-baked goodies wafting through the air.
And it's now so easy to stock up the freezer with pasties, bakes and sausages rolls ready to cook at home.
Iceland's exclusive range of Greggs products, available in stores or online, allow customers to recreate that fresh-from-the-bakery taste whenever the mood arises.
"Simply pop Greggs steak bakes or tasty melts in your oven to get the lunches that have become so popular for hungry Brits – conveniently at home," it reads on the Iceland website.
There are even some products that can't be obtained in a typical Greggs outlet, such as various pies and mini sausage rolls, The Mirror reports.
But how do the bake-it-yourself version compare to the real deal?
Meaty sausage roll
Cost in Greggs : £1.0
5
Cost in Iceland : 47p (box of eight is £3.75)
A fresh from the oven Iceland Sausage Roll is not winning any beauty contests.
It had risen substantially higher than the shop-bought version, which in this case is not a good thing, while having a massive split down one side and a wonky shape.
The deformed Iceland version could not compete on looks with the Greggs classic, nor did it hold its form when tucking in and the meat itself was a lot mushier on the inside.
The pastry of a normal Greggs was hard to replicate and just didn't have that same flaky texture.
However, the main factor here is taste and they are almost identical.
So Greggs does get the win here but with a few minor aesthetic adjustments they could be twins.
Winner : Greggs (just)
Vegan Sausage Roll
Cost in Greggs : £1.05
Cost in Iceland : 63p (box of 4 is £2.50)
Both versions are almost identical in appearance.
It's the closest Iceland have got to replicating the look of any product as they have pretty much exactly the same shape.
But it was noticeable that the Iceland version looks a bit paler and even after an extra few minutes in the oven, it still lacks the same golden colour.
Once again we had the pastry issue as Iceland's one was not as flaky and was a lot drier.
The Greggs filling was also a lot creamier and had so much more flavour. The Iceland Vegan Sausage Roll just couldn't cut the mustard.
Winner : Greggs easily
Steak Bake
Cost in Greggs : £1.65
Cost in Iceland : £1.18 (box of 2 is £2.35)
Perhaps the most surprising of the bunch was the Steak Bake.
The Greggs version was wider than the Iceland product, which had risen really well in the oven.
In contrast to the other items on this list, Iceland came out on top here in terms of looks as their Steak Bake was puffier and had a nicer colour.
The Greggs original was a lot darker and had partially collapsed on the top.
But Iceland certainly triumphed when it came to the filling. Iceland was not as smooth but had far bigger chunks of meat compared to the Greggs version.
Winner : Iceland surprisingly
Final verdict
Iceland generally manages to replicate Greggs products in frozen form to bake at home.
The biggest negative is the pastry fails to be as flaky, but the look and taste of the products is pretty much identical.
As well as the three mentioned above, the brands also sells classics like Vegan Steak Bakes, Vegetable Bakes, Corned Beef Bakes, Bacon & Cheese Wraps, Cheese & Onion Bakes, Sausage & Bean Melts and Chicken Bakes.
But there's also new products such as Mini Sausage Rolls, Chicken Pies and Steak Pies.
When it comes to cost the Iceland versions are a no brainer and it's so much more convenient to just whip one out of the freezer.
Ultimately it comes down to whether you want the convenience of having easily accessible bake at home at a fraction of the cost, or a slightly better quality.
Nothing beats an actual Greggs, but Iceland's range comes surprisingly close.
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