Parents have been asked to not let their children watch terrifying TikTok videos of a killer teddy called "Huggy Wuggy".
Police have issued a warning after some kids were seen recreating the razor-toothed bear's actions on the playground.
Among others, "Huggy Wuggy" sings about "hugging and killing" and also asks those watching to "take their last breath".
The killer teddy has been compared with the "Killer Clown" craze from a few years ago.
The TikTok videos - which began as a puzzle game that sees Huggy stalking players in a toy factory - are said to be traumatising young children.
Chris Conroy, cyber protection officer for Dorset Police, told the Sun : "There are videos people have made, songs people have made, and it's popping up all over YouTube and Tik Tok using this quite graphic imagery of this bear-like character with razor sharp teeth.
"It's based around jump scares and things you certainly wouldn't want children exposed to."
As the game becomes more popular, officers warned that some children have been seen acting out the game at school and, for example, whispering disturbing lyrics to each other.
One line says: "I could hug you here forever, til you breathe your last breath together."
It continues: "My teeth sharp and ready, in my grasp, yeah they're deadly".
The blue bear also invites people to "lean in for a spine-breaking embrace".
Rhia Fearn, a mum-of-two, initially believed the bear was harmless when her five-year-old asked her about it due to the name.
However, when asked him about it, she quickly became aware of the sinister nature of the teddy.
The 35-year-old said: "Kids want to play the games of Huggy Wuggy, they are talking about it in the playground.
"It's really frightening as a lot of parents will be oblivious to this level of violence our children are being exposed to."
Another parent added: "All the children are talking about it and showing each other these videos, it's become a bit of a craze that is getting really popular."
Back in 2018, so called 'killer clowns' intent on wreaking havoc and terrifying innocent people returned to UK streets ahead of this Halloween.
In a craze that started in America, pranksters dressed up in creepy clown outfits to roam the streets with the aim of striking fear into innocent victims.
There were widespread concerns it had crossed the line between fun and into harassment - with multiple reports of people in clown costumes terrorising rather than just playfully terrifying innocent victims.
