A vibrant art installation has been erected in Liverpool's city centre in celebration of neurodiversity.
People are being encouraged to "think differently" about neurodiversity, with ADHD Foundation Neurodiversity Charity unveiling its largest campaign yet. For the first time ever, the annual Umbrella Project will have public installations in England, Scotland, Wales and Northern Ireland.
Nestled between Lush and Primark - some of Liverpool's largest and most popular stores - on Church Alley, is the visual spectacle where tourists and locals alike can look in awe at the vast and brightly coloured umbrellas on display. New celebrity patrons are joining the campaign and will be featured on electronic screens, donated by Clear Channel, where they'll share their own personal stories of neurodiversity across hundreds of the outdoor screens, in tandem with the nationwide launch of the iconic Umbrella Project.
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This is the foundation's widest reaching awareness campaign, calling on all of us to "think differently" about the one in five people who are neurodivergent. The campaign will run across hundreds of Clear Channel's digital Out of Home screens nationwide, and include large public outdoor Umbrella Project installations in every country.
The visual campaign fully launches across the UK on Saturday, June 25 and carries on throughout July and August. It calls on all of us to stop and acknowledge the intrinsic value that neurodiverse people bring to our culture, communities and workplace.
ADHD Foundation Neurodiversity Charity CEO Dr Tony Lloyd said: "The scale and enthusiasm behind this latest campaign is really a testament to our visionary partners across all sectors. More and more we’re seeing society change how it views neurodiversity – business, education, entertainment – we’re finally beginning to shift away from associating neurodiversity with ‘low ability.’ Launching on the Clear Channel Out of Home screens alongside our Umbrella Project installations means we’ll be raising awareness in more public spaces than ever.
"I'm confident through this exposure and the personal stories of so many supremely talented people, we'll show the world just how much it needs our neurodiverse minds. We are all surrounded by different, creative, clever minds – we always have been – but the status quo has meant we just don't see them. This campaign will change that – we’ll make sure everyone sees the creativity, talent and potential in thinking differently."
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