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Daily Record
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Ryan Carroll & Narin Flanders

How to watch Super Bowl LVII and when game kicks off in the UK

The highlight of the NFL season takes place this weekend when Philadelphia Eagles take on the Kansas City Chiefs at the State Farm Stadium in Glendale, Arizona.

More Scots will be tuning in for this weekend's Super Bowl than ever before with NFL interest in the UK at an all-time high following an action-packed season and the announcement of this year's London games. Meanwhile music fans have the half-time show and US advert launches to look forward to as well.

As reported by the Mirror, traditionally the breaks see premieres of summer movie trailers and some high profile celebrity cameos in specially-made commercials. This year Serena Williams, John Travolta and Scots Succession star Brian Cox are all expected to pop up in the gaps between plays.

Scots fans can see all this - including American adverts and US commentary - and soak up the full Super Bowl experience for just 99p with NFL GamePass. Rihanna will be headlining this year's iconic half-time show, with rumours abounding that the singer will announce a world tour following her glitzy performance, which will be watched by billions worldwide.

How to watch Super Bowl LVII in the UK

Headed by long-time host Neil Reynolds, Sky's coverage, for many, is the iconic British reflection of NFL and the perfect go-to for the glitziest night of the football year.

They will also broadcast live coverage with their usual team of pundits led by Neil Reynolds via their dedicated NFL channel as well as on Sky Sports Main Event.

But Freeview viewers in the UK can enjoy every last kick on ITV for the first time, with the broadcaster showing the Super Bowl live and free, having inked a three-year deal with NFL for the glittering event last summer.

Coverage will also be available online live and on demand via the ITVX app, ITV website and, for Sky subscribers, on the Sky Go app.

What time does coverage start?

For Sky viewers, coverage begins at 10pm on their channels.

Coverage begins at 10.45pm on ITV1.

The match begins at 11.30pm UK time.

How do I watch the adverts?

Fans keen to soak up all of the atmosphere and make sure they see all the iconic US adverts and full half time show can pick up the cheapest access to NFL Gamepass of the year for 99p.

As well as getting the US commentary and a full American flavour to all the coverage you get 31 days' access to the full Gamepass platform - so you can watch previous games through the season as well as enjoying NFL Original programming which offers behind-the-scenes footage of all the teams alongside documentaries like Hard Knocks, full NFL London games coverage and much more.

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