In social media circles, a blue badge can help you rise above the crowd.
In the past, it was kept for A-listers and influencers highlighted as “prominent public figures”.
But, that all changed this year, when Meta began allowing anyone to pay for the privilege. And, with Instagram’s new app Threads attracting users in their millions from Twitter, now’s the ideal time to seek out a coveted blue badge.
Here’s how you can gain the ultimate online status symbol.
How to get verified on Instagram
There are two ways to get a blue badge on Instagram: you can either pay for verification or request it free of charge.
Meta began selling Instagram and Facebook verification in the UK in May to users aged 18 and over.
The service costs £10 per month and grants you extra perks including account security and customer support tools.
Meta also promises to boost your account’s visibility, which could net you more Instagram followers.
How to subscribe to Meta Verified
Currently, there is a waiting list for Meta Verified that you can join to learn when it will be available.
You’d normally sign up by going to settings on Instagram, clicking “accounts centre”, then Meta Verified.
You will then be asked to select a payment method for your monthly subscription. Meta also requires you to submit an official ID to complete the verification process.
How to request verification on Instagram
It’s easy to request verification on Instagram, but that doesn’t mean you’re guaranteed to get it.
To apply, head to your profile page, tap the menu button in the top right, select “settings” and “account”, and then “request verification”.
You’ll then be asked to enter your full name and provide identification (such as a government-issued photo ID or official business documentation). Follow the instructions and then tap submit.
How to get verified on Threads
Since Threads is linked to your Instagram account, the process of getting verified on the new app is the same as above. You can either wait for the subscription service to open up or request a blue badge directly from Meta.
How does Instagram choose who gets verified?
Instagram looks at several factors when deciding which accounts to verify.
The biggest hindrance for the majority of users is the company’s notability criteria that state that an account must represent a “well-known, highly searched for person, brand or entity”. So, you may be out of luck if you aren’t a public figure, celebrity or brand with a decent follower count.
One way Instagram checks if you are notable is by reviewing accounts that have received media coverage. However, it does not count paid or sponsored media as a reputable source.
In addition, chosen accounts need to represent a real person, registered business or entity.
Based on Instagram’s criteria, you can improve your authenticity by completing your profile. This includes adding a genuine bio, profile photo, setting your account to public so everyone can see your posts, and actively using the app.
Finally, accounts also need to be unique. If you’re just regurgitating memes and internet jokes, then you won’t get verified. As part of the rules, only one account per person or business can be verified, with exceptions for language-specific accounts.
Instagram says you can’t change your user name once verified. It says it will rescind the badge if you provide false information in your application or break the rules.
