Taylor Swift fans are already anxiously wondering how they are going to get their hands on tickets for her upcoming global tour - which has several UK dates - with demand expected to vastly outstrip supply. The UK and Europe leg of Taylor Swift The Eras Tour will kick off on May 9, 2024 in Paris and wrap up on August 17 next year in London.
As part of her UK run she will also be visiting Liverpool, Edinburgh and Cardiff's Principality stadium. The Bad Blood, Anti-Hero and Shake It Off singer will perform in the Welsh capital on June 18, 2024. Tickets will go on sale for the Cardiff dates of The Eras Tour on Thursday, July 20, 2023, at 2pm. Fans will have to register to buy tickets at Taylor Swift's website ahead of them being on sale.
The registration process is now open and fans can register on each city’s official ticket registration page here up until Thursday, June 22, at 11.59pm local time in the UK. Registered fans who receive a unique code will have first access to purchase tickets in each city on the specified on-sale dates and times listed below. Fans who want an opportunity to access tickets in multiple cities should register once for each city they would like to attend. There were immediately long queues to register.
Read more: Taylor Swift announces Wales show for The Eras global tour
However registration does not guarantee access to the sale or to tickets and anyone who has gone to a big gig recently knows how fierce battles for the best seats in the house can get.
The registration process is now open and fans can register on each city’s official ticket registration page here up until Thursday, June 22, at 11.59pm local time in the UK. Registered fans who receive a unique code will have first access to purchase tickets in each city on the specified on-sale dates and times listed below. Fans who want an opportunity to access tickets in multiple cities should register once for each city they would like to attend.
However, registration does not guarantee access to the sale or to tickets and anyone who has gone to a big gig recently knows how fierce the battles for the best seats in the house can get.
But one Taylor fan who managed to attend the American leg of the Eras tour has shared her top tips for securing tickets in a Twitter thread, with thousands of people lapping up her advice. The tips include when best to try for tickets, anticipate flexibility and perhaps look to see the Queen of pop further afield.
The fan, named only on Twitter as Marie, wrote: "I fought in the Battle of Ticketmaster in November 2022 for the Eras Tour MetLife tickets (and won), so here are a few tips on how to get tickets for the European dates.
"Make sure your Ticketmaster (or Eventim, SeeTickets etc) account is complete with all your info before the sale. Add your card details in advance, ideally more than 1 card! Set up a PayPal just in case (my card payment didn’t work, so PayPal saved me).
"Note that some of the shows (like Germany, Poland, Austria, some others) aren’t sold through Ticketmaster, so it might be easier getting tickets for those if you live nearby or happy to travel internationally.
"When tickets go on sale, DO NOT open the page on multiple devices or windows. For the USA presale, we could only use one device & one page. If you wanna do multiple, you need multiple TM accounts with different emails.
"Decide in advance what’s the most you’re willing to pay. Make sure you have that sum on your account, as the prices and extra fees might be more than you expect. When I got through the queue, I had to choose between $800 VIP seats and nosebleeds, which were still overpriced
"Make sure you’re online and logged in 5-10 minutes before the sale starts. You CANNOT be late, or else you’ll be in the end of a queue with tens of thousands of people. You need to get in as early as possible.
"Paris and London sales will probably be the worst, but you’re likely to have to wait everywhere. Like, I had to wait over 2 hours. The website might crash, too. Try not to refresh the page if you can and make sure your internet connection is stable that day
"The goal is to see an actual number in the queue and not “2000+ people” ahead of you. Fun fact: if you pull up the page code, you can see the competition. I was behind 15.000+ ppl. But once you see an actual number, you’ll be on the ticket page in a few minutes.
"Once you get to the sale page, you have to be FAST! No time to think, just grab the first tickets you can afford and run to the check out. Getting your hands on the tickets for the popular dates from resellers will be hard, so you really want to succeed during the official sale!
"If you’re flexible about which dates you can attend, try to figure out which ones will have less demand. As I said, Paris and London will be hell. Madrid too. But Stockholm, Warsaw or Vienna might be less popular. So if you really want to attend the tour, try these ones instead.
"Good luck besties, I hope your bank accounts are ready for this, your WiFi is strong, and your patience is stronger! Share any other tips you can think of It’ll be pure traumatising getting these tickets but so worth it! Here’s the view I had."
Taylor Swift fans praised her advice, with one thanking her for "doing the Lord's work". Taylor fans are no strangers to ticket struggles after Swift was involved in what has been colloquially dubbed the "2022 Ticketmaster Controversy." In November 2022 Ticketmaster and its parent company Live Nation Entertainment were met with widespread public criticism and political scrutiny over blunders in selling tickets to the United States leg of the Eras Tour.
Around 3.5m million people registered for the Ticketmaster pre-sale for the American leg. The pre-sale website crashed within an hour, while users were completely logged out or in a frozen queue. 2.4 million tickets were sold that day despite the outage, breaking the all-time record for the most concert tickets sold by an artist in a single day. Ticketmaster attributed the crash to heavy site traffic—"historically unprecedented demand with [14 million] showing up"—but users blamed poor customer service.
