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Evening Standard
Evening Standard
Business
Rachelle Abbott

How to be a CEO podcast: Formula E’s Alejandro Agag on building a global brand

From an idea on the back of a napkin in 2011 to one of the fastest growing sports in the world, the Formula E story is one of risk-taking, setbacks and extraordinary success.

This week on How to be a CEO, we speak to its founder Alejandro Agag...

We discuss:

  • Getting momentum back after the pandemic
  • Secrets of a successful marketing campaign
  • How Formula E's innovating commercial electric vehicles
  • Why it's "compatible" not "competitive" with Formula 1
  • Gigamine and battery recycling
  • How the end of the combustion engine will promote electric racing

Listen here or here:

This episode is part of the Evening Standard’s Plug it in Campaign.

You can find guides on which one might be best for you: Search “Evening Standard Plug It In” or click here.

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