From an idea on the back of a napkin in 2011 to one of the fastest growing sports in the world, the Formula E story is one of risk-taking, setbacks and extraordinary success.
This week on How to be a CEO, we speak to its founder Alejandro Agag...
We discuss:
- Getting momentum back after the pandemic
- Secrets of a successful marketing campaign
- How Formula E's innovating commercial electric vehicles
- Why it's "compatible" not "competitive" with Formula 1
- Gigamine and battery recycling
- How the end of the combustion engine will promote electric racing
Listen here or here:
This episode is part of the Evening Standard’s Plug it in Campaign.
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