Getting your name out there can be extremely difficult, especially in a competitive industry such as the music sector.
Given the improvements and advancements that have been experienced regarding technology, it’s become more accessible, but that has only enhanced the level of competition that people need to try and surpass if they are to break into the industry.
Indeed, for every one artist that is successful, there are numerous individuals who have tried and failed to achieve their biggest dream. While it’s important to have the talent, sometimes it can be down to luck, although it is almost always down to perseverance and doggedness, and an ability to keep going through an imaginable ceiling to make their dream become a reality.
Technology’s profound impact on the music industry
The music industry has been a huge benefactor of the new technology, as it has allowed the sector to expand, too. New genres of music have been made possible because of the digital tools that can be used, as new sounds are possible. At the same time, there have been many resources that can be used that can help promote individuals and get their name out there, something that so many would have struggled with in decades gone by.
Digital tools that have helped create new ways for artists
However, as stated, technology has arguably made things a little easier than they were before for individuals or groups looking to try and break inot the industry. There are several different ways in which tech has created new opportunities that many of yesteryear would have only been too happy to have had available to them when they were trying to get their foot in the door.
Using digital platforms to record and sell music
Artists who wished to try and get their name out there would have likely have to have been heard by a label or producer to get signed in the past. Now, they can use technology to help them by uploading their music to digital platforms.
Sites like Soundcloud have been perfect for independent people to get themselves heard, as they can upload their music for free and let others hear it. Alternatively, they can upload their tracks to a site that provides people with royalty free music, where they can look to achieve further exposure. The tracks may be picked up by content creators or videographers, who may then use them in a video which could potentially go viral. If people here it, there’s a chance the exposure can translate into success for the artists involved.
Social media has been a huge friend
There is a lot to be thankful about when it comes to social media, despite the faults many find with it. Music artists looking to break into the industry are able to use these tools to help them get further exposure and at a fraction of the cost (if not for nothing).
Sites like TikTok, X, Instagram, and Facebook can be a great platform for music, as can streaming sites like YouTube. Artists can upload their music releases for free, and share them in targeted groups that can potentially help them get their name out there. It also gives them the chance to interact with the audience, which can help further get their name out there.
Using software to develop new unique sounds
As mentioned, technology has been a huge positive for the music industry generally, but it’s also created new opportunities and ways in which artists can look to break the glass ceiling and finally grab the brass ring that hangs above them.
New software has become widely available that can be used to create new and unique sounds, leading to the potential creation of new music styles. The best way to get noticed in the music industry is to create new sounds and genres that get people talking and their ears wigging. With the software not too difficult to learn and use to its fullest capabilities, there is every chance that an individual who masters it can break into the industry and create a brand for themselves very quickly.
Still going to be challenging
There is no denying that breaking into the music industry is going to be extremely difficult. There are several who continually try to break in, and it’s not uncommon to hear stories from even the most successful music artists about how many years it took them to reach the point that they are in their careers.
However, technology has clearly given people more opportunities than before. It’s still a competitive space, but with more chances to break in, there is every chance of success.
