The average lifespan of an NBA coach is seemingly as short as a 24-second shot clock these days. Stalwarts like Gregg Popovich, Erik Spoelstra and Steve Kerr are outliers in this volatile profession.
After the regular season, the Lakers, Kings and Hornets all made coaching changes with the hope of improving next season. And that’s even though Frank Vogel, despite a disappointing season, won a championship just two seasons ago, and James Borrego won 10 more games each of the past two seasons.
“Everyone’s gonna love you, and then everyone’s going to hate you,” as one former NBA coach told HoopsHype.
So how do those firings happen behind the scenes? HoopsHype spoke with five NBA executives, three coaching agents and a former NBA coach to learn the answers.
