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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mike D. Sykes, II

How much does a Super Bowl commercial cost this year?

The Super Bowl is here, and, along with the great football game we’re all anticipating, some of us might want to see the commercials more.

There are so many that come along, and they’re so good. They make you laugh. They get you emotional. They make you hungry. There are so many different ones, but they’re all fun.

Have you ever stopped yourself to wonder how much these ads actually cost, though? The answer is, well, a lot.

There’s a lot that goes into these commercials from actors to production to even just purchasing the spot during the game. That’s why they absolutely have to be a hit.

For this year’s big game, the cost is steep. FOX is reportedly looking for between $6 million and $7 million for 30-second spots on its airwaves during the 2023 Super Bowl, according to Variety.

As my colleague, Michelle Martinelli, points out, that didn’t seem to be much of a problem because FOX’s spots were reportedly nearly sold out in September.

There you have it, folks. That’s how much these hilarious ads you’re watching cost. Keep that in mind when you’re cackling at all the puppy commercials.

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