"The obvious importance of the subjects and the very current, light-hearted youthfulness of selfie behaviour is what made the campaign charming." Photograph: Lowe advertising agency
“One thing about a selfie is that you have to actually be present to capture the image yourself. Therein lies the idea for the Cape Times: the person capturing the image is the subject of the image, and you cannot get any closer to the news than the newsmaker telling you the story themselves.” Photograph: Lowe advertising agency
“Self-portraiture has been around for centuries, but selfies are a fairly new phenomenon. They have been regarded as unsophisticated and often silly, as most art forms are initially perceived” Photograph: Lowe advertising agency
Pictured during his election campaign through the mid-Atlantic states. Photograph: Lowe advertising agency
The South African surgeon who performed the world's first successful heart transplant in 1967. Photograph: Lowe advertising agency
From left: Albertina Sisulu, Helen Joseph and Amina Cachalia, taken at a Women's Day celebration in Johannesburg Photograph: Lowe advertising agency
Photograph: Lowe advertising agency
