Cadbury is back to treating people with kindness this festive season, as they are giving 120,000 people the chance to send chocolate for free this Christmas.
Cadbury's Secret Santa is back for its fifth year in a row, reports Birmingham Live. However, this time the service is bigger than ever, with thousands of free bars ready to be gifted.
Almost 100,000 people have used the anonymous chocolate postal service over the festive seasons gone by. The brand is now doubling its generosity this year, and making its Secret Santa service even more accessible and inclusive.
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They will replace their physical pop-up stalls with a virtual set-up, accessed via scannable posters placed across the country.
There are 120,000 chances for people to send a Cadbury's bar to a loved one completely for free. Sweet treat fans just need to keep an eye out for one of the 200 posters across the UK, between November 14 and December 24.
All you have to do is scan the QR code to get involved. They will then be taken through to an interactive digital experience where they will be guided through the next steps by the Cadbury postie, Jeff, who will help them select a bar for their chosen participant.
Bars will be posted each day to ensure as many people as possible will have the chance to become a Secret Santa for a loved one.
A selection of Cadbury chocolate bars will be available to gift, including classic Cadbury Dairy Milk and a host of flavours including Winter Wonderland, Oreo, Caramel, Wholenut, Fruit & Nut, Mini Snowballs and the Vegan Plant bar.
For those who are going the extra mile, Cadbury bars and a selection of gifts can also be purchased via Cadbury Gifts Direct and gifted anonymously. The postal service is supported by the brand’s Christmas advert, which this year stars Jeff, the cheeky yet very generous postman.
Emma Paxton, senior brand manager, said: “The rumours are true! Our much-loved Secret Santa ritual is back, and this year, it’s bigger than ever before.
"At Cadbury, we’re all about encouraging generosity – we believe there’s a glass and a half in everyone – so this year we wanted to make Secret Santa more accessible than ever and to spread that generosity across the nation.
"That’s why from today, you’ll see our postal service popping up on posters across the country, giving 120,000 people the opportunity to send chocolate secretly to a loved one this season.
"We hope that our campaign encourages the nation to get into the Christmas spirit and become a Secret Santa, helped of course by our wonderful postie Jeff.”
Cadbury is also partnering with The Trussell Trust for a third year to donate 75,000 bars of chocolate to over 200 food banks in the Trussell Trust network.
The brand will also be making a financial donation to support the Trust’s longer-term mission of fighting hunger in the UK.
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