![Woman with sensitive skin illustration](https://media.guim.co.uk/6fe1d3e09f55550652d076f54c6efb61c13a2f22/0_0_2835_1701/1000.jpg)
Sensitive skin is almost the norm these days, and, as dermatologist Dr Sam Bunting explains, a common culprit could be our skincare regimes: “Some people have underlying concerns, like rosacea or eczema, but the most common explanation is using too many products that weaken the skin’s barrier.”
There are active ingredients in everything from face wash to SPFs, and “advice” often comes from voices on social media who don’t know how they should be used safely. “TikTok is great for spreading ideas but lacks the depth of longer-form content to explain how to build an effective skincare routine without doing harm,” says Dr Bunting.
So what can you do about sensitive skin? First, seek credible medical or skincare experts for advice; second, audit of your current skincare routine. Go back to basics with unfragranced, gentle formulas, then add products back in slowly to work out any triggers.
Dr Bunting recommends avoiding unnecessary active ingredients such as acids in cleansers, and ensuring moisturiser has the right blend of barrier-supporting ingredients, such as ceramides. “It should also be free of ingredients that can cause irritation, like essential oils,” she says.
Dr Bunting’s Flawless Cleanser is one of the best I’ve used, and when my skin is very sensitive I also opt for Avène Tolérance Control Soothing Skin Recovery Cream, which is free from fragrance, paraben and colour.
Got a beauty question for Anita? Email her at beautyQandA@theguardian.com