Pantone is known as the universal language of color, and because of that, it created the Color of the Year program. This yearly program highlights the relationship between hues and culture by selecting a color to represent a given year, which also aims to serve as a tool to forecast upcoming trends.
According to Pantone, the Color of the Year 2025 is Mocha Mousse 17-1230; this color is simple, exudes comfort, is sophisticated and elegant.
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Believe it or not, this year's color is Peach Fuzz 13-1023, but it hasn't resonated with the fashion retail sector. Although Mocha Mousse is set to represent 2025, it seems to have already influenced trends in 2024, a year ahead of its set time.
From trending apparel brands like SKIMS and Alo to homeware brands like Pottery Barn and Crate & Barrel, they have all highlighted the color brown by creating articles in varying hues of that color.
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However, these brands are known for being trendsetters, which may be why they continue to be popular and resonate with their audience through innovation.
The North Face x SKIMS collection goes viral, sells out in seconds
In 2019, Kim Kardashian created Skims, an American shapewear and clothing brand that promotes body positivity and inclusivity. This became her most lucrative business venture because, in less than five years since its inception, the brand is estimated to be worth around $4 billion and generated $750 million in sales in 2023.
Kardashian, the woman who needs no introduction due to her immense virality, uses her savvy marketing strategies and connections to high-profile celebrities to create successful campaigns centered on cultural moments. She has featured prominent figures in various pop culture genres, collaborated with Team USA for the Olympics, and has a multi-year partnership with the NBA, WNBA, and USA Basketball.
Her fashion sense keeps her in the headlines, allowing her to develop close relationships with the most renowned luxury fashion brands. In her latest campaign that went viral she partnered with Dolce&Gabbana.
Kardashian has begun collaborating with more labels. At the beginning of December, SKIMS announced partnering with The North Face, an outdoor apparel brand, to create a line of stylish ski wear that blends fashion and functionality.
"At SKIMS, we're always focused on what's next and are constantly working to design new solutions for our customers. This collaboration with The North Face allowed us to leverage the brand's heritage expertise and enhance it with our own creative and solutions-based design codes for one of our most technical collections yet," said SKIMS CEO Jens Grede.
The limited-edition The North Face x SKIMS line features outerwear, base layers, apparel, and accessories in SKIMS' signature color palette comprised of various nude hues.
The North Face x SKIMS line dropped on Tuesday morning, Dec. 10. Thanks to Kim Kardashian's popularity and The North Face's renowned brand, most of this collection sold out only minutes after its launch, which was to be expected.
Harry Styles x JW Anderson collaboration follows colorful trends, makes Gen Z happy
From his start on the British boy band One Direction, former member Harry Styles has been a fashion icon.
However, his title didn't solidify until 2018, when he became the brand ambassador for Gucci. Since then, Styles has made multiple fashion statements by challenging stereotypical gender norms and sporting eccentric looks that attract eyeballs, praise, and shock, earning him the highly coveted title of one of the top male fashion icons.
On Dec. 4, the luxury British fashion label JW Anderson surprised fans by dropping a colorful capsule collection in partnership with Styles. However, this iconic partnership is not the first time these two have collaborated.
The relationship began when Styles wore a colorful patchwork cardigan by JW Anderson during a musical performance in February 2020. The cardigan retailed for around $1,560 at the time, but it's no longer available for purchase.
The colorful cardigan went viral, causing thousands of fans to recreate the iconic piece and post their creations on TikTok. Going viral on social media increased its brand awareness, reaching audiences that otherwise would have never known about the label.
These creations eventually reached Jonathan Anderson, head designer and founder of JW Anderson. He was so impressed by people's recreations that he released the original six-page guide with instructions on how to craft a replica of the iconic sweater.
"I am so impressed and incredibly humbled by this trend and everyone knitting the cardigan. I really wanted to show our appreciation, so we are sharing the pattern with everyone. Keep it up!" said Anderson.
Since its inception in 2008, JW Anderson has become one of the most consistent brands. It stays relevant through collaborations with other apparel companies and partnerships with multiple well-known celebrities, which keeps it on the radar and allows it to continue increasing its price point.
The Harry Styles x JW Anderson collection is currently available on JW Anderson's website. It features colorful apparel, bags, and accessories, with prices ranging between $115 and $1,150.
ZARA x Kate Moss collection adds to a lucrative empire through affordable luxury
From being discovered at the age of fourteen by a modeling recruiter at an airport to becoming one of the most iconic English supermodels in the fashion world, Kate Moss rose to fame in the 1990s due to her iconic collaborations with Calvin Klein.
In addition to being a famous model, Moss' effortless rocker yet elegant chic style earned her the title of fashion icon and created a trend that lives on to this day.
On November 30, Zara, owned by the Spanish clothing company Inditex (IDEXY) , launched its first-ever partnership with Moss, a 38-piece winter collection full of elevated party wear. It's perfect for the upcoming holiday season and is currently available on Zara's website.
Like all the previous celebrity collections, this line plays with colors, which seems to be a trend followed by fashion retailers. It also mixes patterns and textures to reflect Moss' unique style.
“Kate's always been known for her iconic evening looks, which became the focus of this collection: Clothes for everyone to have fun in,” said stylist Katy England.
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However, Zara wanted to differentiate this line from its usual ready-to-wear apparel by making it more high-end. The prices range from $28 to $999, a higher price point than normal, but the quality makes up for higher prices, according to Zara.
Due to its accessible prices and multiple collaborations with popular celebrities and labels, Zara has become Inditex's most profitable company. The brand has constantly had increasing net sales growth, reporting over €13 billion as of the first half of fiscal 2024, which makes up over 72% of the company's total sales.
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