Artificial Intelligence (AI), the new technological wonder has taken the world by storm. However, beauty brands using AI have hardly moved the needle on India’s overall beauty landscape. Finally, after years of hype in AI-driven beauty care, success is approaching fast. ChatGPT, the generative AI chatbot from OpenAI is facilitating this trend.
Since its launch in late November last year, ChatGPT has broken the glass ceiling in AI driven businesses and given predictive solutions which you do not find by mere googling.
Generative AI can transform the Beauty industry
Here are some ways:
1. By becoming exponentially faster
The human brain can easily predict the rate of arithmetic growth. But the implications of continuous, exponential growth prove impossible for the human mind to grasp. When it comes to generative AI, that’s the rate of growth beauticians can work with.
2. By helping in giving personalized service
With the help of Artificial Intelligence, the customer may be able to find a skin profile that is totally personalized and unique, so much so that it may not fit another person. If such a detailed database is taken into account by product developers, it may be possible to make similar products, with or without a particular ingredient, which may be suited to one person, but not to another.
Generative AI extracts useful information. A beautician can use the relevant information that applies to the client's symptoms. Generative AI will use billions of parameters to pinpoint appropriate remedies.
3. By helping in preventing errors
Given OpenAI’s success in video-based artificial intelligence from companies like Meta, we expect machine-learning capabilities to evolve far beyond predicting text. This can be a boon for beauticians who are prone to cosmetic disasters. Beauty experts have defined steps needed to prevent unnecessary results. Yet, beauticians sometimes fail to follow evidence-based protocols. Video based Artificial intelligence minimizes the chances of human error substantially.
With inputs from Shahnaz Husain.
