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Shoppers who use retail giant Walmart’ssubscription service can now get discounts on their Burger King meals.
Subscribers to Walmart+ can get 25 percent off any Burger King digital order, once per day. Members can also receive a free Whopper sandwich every three months, even if they haven't bought any other items that day.
But nothing is ever truly free; to redeem the deals, consumers will need to be a Walmart+ subscriber to qualify for the deals in the first place, but they'll also need to create a Burger King Royal Perks account, and then link the two accounts together before they can save a few dollars on fries.
Walmart+ costs $98 per year or $12.95 per month. Not unlike its primary competitor, Amazon Prime, Walmart+ offers free shipping and delivery for store orders, access to Paramount+, gas discounts, and other perks.
Companies like Walmart and Amazon don't typically publicize their subscriber numbers. An EMarketer analysis estimated that approximately 29 million people subscribe to Walmart+, while Amazon's Prime boasts approximately 184 million users.
Walmart's not the first retail app to try pairing shipping, streaming, and ordering out; Amazon offered a similar deal to subscribers two years ago when it began offering GrubHub Premium to Prime members.
The special food deals tied to services they're already paying for may be just what some inflation-weary Americans need to make the decision to order out.
Earlier this year, LendingTree conducted a survey of 2,000 American adults, asking about their views and buying habits when it comes to fast food.
The survey found that although three in four Americans typically have fast food once a week, 62 percent said they're dining out less due to rising prices. Increasing costs on menus have surprised 65 percent of Americans in the past six months, according to the respondents.
Nearly 80 percent said fast food buys were a luxury due to the increased cost of meals. Half of the respondents said they view fast food as a luxury specifically because they're struggling financially. For Americans making less than $30,000, 71 percent considered fast food a luxury, as did 58 percent of parents with young children.
McDonald's, Taco Bell, and Burger King have started offering value meals to woo their former customers back to the drive-thru.
