Hong Kong is giving away half a million free plane tickets in order to give its tourism industry a boost.
People across the world will be able to bag themselves a flight to the east Asian destination for no cost as Hong Kong looks to put very harsh travel restrictions behind it.
Just days ago it dropped mandatory hotel quarantine requirements that were designed to control the coronavirus rate.
The rules cut the usually thriving tourist hot spot off from the world for two years, as potential visitors baulked at the idea of spending 21 days in a hotel room at their own expense.
The quarantine requirements were officially scrapped on September 26, having previously been slowly whittled down to just three days.
Many Hong Kongers living abroad rushed to buy tickets home following the announcement.
The country's plan to give away 500,000 free plane tickets should increase the number of visitors further, and was hatched two years ago.
The Airport Authority Hong Kong (AAHK) bought the tickets from airlines to ensure that they could survive the coronavirus lockdown.
The authority is now redeeming those tickets, which are worth around $254.8 million (£226millon) and will go to global visitors, along with residents, CNN reports.
"Back in 2020, Airport Authority Hong Kong purchased around 500,000 air tickets in advance from the territory's home-based airlines as part of a relief package to support the aviation industry," a spokesperson for the organisation said.
"The purchase serves the purpose of injecting liquidity into the airlines upfront, while the tickets will be given away to global visitors and Hong Kong residents in the market recovery campaign."
Further details, such as how to get hold of one of the tickets, are yet to be announced.
While the hotel quarantine rules have been scrapped, incoming travellers must prove they are vaccinated and produce both a negative PCR test and rapid antigen test before entering.
Once in Hong Kong, visitors must undergo a three-day self-monitoring period when they are banned from eating in restaurants and drinking in bars.
Visitors must also complete PCR tests on days 2, 4 and 6 after arrival, and a rapid antigen test every day for seven days.
Travel rules can change quickly. You should always check the Foreign Office's latest Hong Kong travel advice before booking a holiday or going abroad.