Hollywood A-lister Russell Crowe has given Donegal brand the Muff Liquor Company a shot in the arm for the New year.
The well-known Inishowen drinks company with the quirky name is already building up a reputation around the globe.
But the 58-year-old New Zealand-born star has helped them with a little leg-up after a major shout-out on Twitter.
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The Gladiator and A Beautiful Mind star posted the above picture on his account which has almost 3 million followers.
The picture of the bottle of gin was simply entitled 'Getting ready for 2023.'
The tweet has been viewed more than 700,000 times.
And, not surprisingly it was accompanied by the usual quips about Muff that Donegal folk are well used to by now.
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