Holly Willoughby has responded to comments branding her 'wacky' over her wellness brand.
The TV star launched Wylde Moon, a lifestyle website that explores topics from “beauty and fashion to energy and healing”, in September last year.
She said at the time that she was inspired to launch the platform while co-hosting I’m A Celebrity… Get Me Out of Here! in Australia in 2018, where she began exploring the world of alternative therapies, including meditation and sound baths.
Speaking to Grazia magazine, Holly said she is no longer 'afraid' of the reaction to her latest venture.
READ MORE: ITV This Morning's Rochelle Humes stuns Phillip Schofield into silence with age remark
"I'm not afraid of the reaction to it anymore," the This Morning host told the magazine.
"If it doesn’t fit with what your thoughts and expectations of me are, well then there’s nothing I can do about it.
"I can’t change that. I don’t want to change that. And I’m not going to change that. This is me."
The Wylde Moon platform is split into seven categories: women, moonboard, podcast, energy, beauty, style, and family.
Holly, 40, feels that people struggle with some of the ideas of her lifestyle brand, adding: "The moment that I launched Wylde Moon, the word ‘wacky’ got used a lot.
"I expected that. And that’s fine. I can’t change that. I’m not here to force any of this on anybody.
"It's not, 'Come and meditate with me,’ or, 'Look at the moon and play a sound-bowl'.
"It’s, 'Please go and do that thing that makes your heart sing. Go and do you.'"
In the interview, Holly also gushed over her 'amazing' daughter, Belle.
The mum-of-three, who is married to top TV producer Dan Baldwin, said: "Empathy is a lovely thing. My daughter has it. She's amazing, you can stick her in any situation."
But while her daughter is following in her footsteps, empathy is a trait Holly has admitted to trying to hide as she appears on one of the country's biggest shows.
"I had to control it in a way," she explained to Grazia.
"I could empathise so much that the emotion would be rising up inside me and I would just start crying.
"It took me a really long time to feel comfortable and go, why? Why do we not do that? Why are you not allowed to feel emotion."
Holly took to Instagram with a look at her cover-star moment.
The Dancing On Ice host looked stunning in a black, figure-hugging gown with long sleeves and a cut-out detailing.
Holly kept her make-up simple with her been shorter hear swept back off her face.
She was flooded with comments as she shared another photo from her magazine shoot.
The black and white snap shows her posing in a chair, in a tailored black trousers and a white off-the-shoulder top.
Holly is currently taking time away from This Morning to film a new entertainment show for the BBC.
She has been replaced by Rochelle Himes on the ITV daytime show she hosts alongside Phillip Schofield.
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