TV presenter Holly Willoughby has been teasing fans with the possibility of a new collection with a popular high street brand.
The This Morning co-host has taken to her Instagram account to give her followers a "sneak peek" video on something she has been working on, tagging the high street homeware brand Dunelm.
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She said: "Excited to show you a sneak peek behind the scenes on something I've been working on, home is where the heart is... watch this space!"
Holly appears to be hinting that she is launching her own collection with Dunelm as in the video she shows plush, round pastel cushions and a basket full of wallpaper designs including a delicate flower print.
What appears to be bedding and duvet covers is also shown in the video and Holly can be seen looking at the camera and smiling widely.
Fans expressed their excitement for the new collection, commenting "Looks absolutely fabulous" and "I love it, well done Holly, I'm excited to see what you have been up to" with a red heart emoji.
Dunelm has also posted the video to their Instagram account saying they had "secretly" been "working on something big".
The 40-year-old star currently runs her own lifestyle brand Wylde Moon where she has an online shop and her own podcast and it is a place she can share things she loves.
She is also a brand ambassador for Marks & Spencer and Garnier and is currently presenting the popular Sunday night show, Dancing On Ice.
Despite being notoriously private about her life away from the cameras she recently revealed in her new book Reflections, that she and husband Dan Baldwin of 16 years, do argue.
While she has not revealed many details about the possible Dunelm collaboration she told fans to "watch this space" and many are expecting more information to come.
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