Holly Willoughby has been targeted by fraudsters who are using her in a weight loss ad scam.
The telly beauty's picture is featured in a number of Facebook posts promoting fat-burning pills.
Several of the phoney endorsements have been mocked up as fake news articles, suggesting Holly has been using a product called Purefit Keto to help her slim down.
One of the ads was made to look like a real article suggesting Holly's friends and family are worried because she's been "losing weight too fast" after taking a "controversial new skinny pill."
However, Holly, 38, is notoriously private about her weight and will not have had anything to do with the obviously fake ads.
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Another ad claimed Holly had given an interview to ITV News about her use of fat-burning pills and even featured fake quotes from the telly star.
They claimed Holly said: "When your life revolves around being on camera and on TV you always have to look good for the fans, the media, and for yourself.
"I knew dropping my weight was going to be tough, but I knew there had to be an easy solution.
"I did some research and stumbled upon Dr Christian talk about Purefit Keto on his show Embarrassing Bodies.
"I decided it couldn't hurt to try and what happened to me was unbelievable.
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"I don't know what was more rewarding, my amazing weight transformation or seeing the look on my agents face last time we booked a live performance. His jaw literally dropped."
Despite the promos popping up on Facebook, Holly's fans were not fooled and they lashed out at the scammers.
Many even urged Facebook bosses to do more to stop fake ads getting onto the social media site.
One wrote: "How is this company getting away with advertising like this when it's all a con? Come on Facebook, do something."
Another added: "Disgusting... FB should be removing c**p like this."
Mirror Online has contacted a representative for Holly for comment.
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