This Morning certainly offered the entertainment on Monday morning, with two swearing incidents leaving Phillip Schofield having to apologise.
Holly Willoughby was heard shouting "oh s**t" during a segment, after she suffered a blunder live on the show.
It followed the moment Matthew Wright was accused by Phil of swearing on air too, while viewers were not convinced this happened.
But there was no denying Holly dropping an expletive on the show, and she immediately realised her blunder.
Placing a hand over her mouth she began to repeat the word "sorry", as a shocked Phillip turned to the camera and issued his second apology of the day.
It all kicked off as Holly and Phil took part in the latest Guess the Gadget segment with presenter Steve Wilson.
As the challenge got underway, the hosts were desperate to identify the mysterious objects and win the points.
But when Holly began moving one object around in a bid to guess what its purpose was, she ended up dropping it on the table.
Suddenly she shouted: "Oh s**t," before immediately gasping and placing her hand over her mouth.
She wasn't the only one shocked by it though, as Phil stared at her before pulling a face.
Holly looked at him and then at the camera, saying: "Sorry. Sorry, sorry, I might have just... something might have slipped out, I'm so sorry."
Phil echoed: "I'm so sorry. I think that Holly Willoughby might have sworn, and for that I can only apologise."
After continuing to repeat how sorry she was, she then blamed he character she was dressed up as for Halloween.
She said: "It wasn't Holly, it was Wednesday," as the pair then erupted into giggles.
Earlier in the show, Phillip claimed Matthew had sworn during a news segment and said: "I think we have already made a mistake. I think unwillingly, Matthew Wright might have sworn on the TV for which we can only apologise for, deeply, I'm sorry. He's been taken out now."
But fans were confused, not having heard anything that sounded like a swear word - with some suggesting Matthew did not actually swear.
This Morning airs weekdays at 10am on ITV and ITV Hub.
