Holly Willoughby showed off her flawless complexion in a make-up free selfie as she stripped down to a white swimsuit while on holiday.
The This Morning presenter, 41, looked radiant as she took a swim in the sea in the plunging one piece and posted the snap to her business' Instagram page, Wylde Moon.
A fresh-faced Holly smiled for the camera as she wore sunglasses on her head to push her wet hair back as she relaxed in the sunshine.
And while the television star looked the picture of confidence in the snap, she told her followers she finds wearing swimwear "daunting".
Alongside the post, Holly wrote: "Swimwear season is upon us, and although this can be an extremely daunting time for many (us included), fear not, our resident WYLDE Style guru @danniiwhiteman is here to guide you through swimwear to suit all shapes, sizes, and budgets!
"To read more about Danielle's recommendations for swimwear this summer head to the link in our bio, and head to the WYLDE Style page. #wyldemoon #hollywilloughby #wyldestyle #swimwear".
Holly didn't give away where she was enjoying the sun but some fans tried to guess, with suggestions such as Portugal or Dorset.
Fans took to the comments to say how great Holly looked.
One person wrote: "Beautiful Holly & beautiful place," while second added: "Just so beautiful love your sun freckles."
Another said: "My fave, just so beautiful x"
A fourth fan commented: "Very Pretty."
This comes soon after Holly apologised while hosting ITV show This Morning during a phone-in.
The person calling explained that her ex boyfriend got in touch with her recently, asking if they could get back together despite him being in a relationship already.
She called to get advice from agony aunt Vanessa Feltz as she was answering questions about relationships.
The caller explained: "So I split up with my boyfriend about eight years ago. During lockdown, he contacted my family and he asked to speak to me.
"We had a bit of a catch-up and he admitted he still has feelings for me. I'm now openly gay, which he knows about."
She added: "I've not heard from him for about a year or so and I received a message from him a few weeks ago to say he'd met up with my parents and asked if I wanted to catch up as well.
"I confronted my mum about this - she didn't think she'd done anything wrong. She wants us to be friends, she's still very fond of him, and I feel quite betrayed that she did that."
Philip Schofield then asked if she had a partner to which she said no but it was then when she explained that her ex boyfriend did.
Holly couldn't believe the situation said said 'Jesus' before quickly saying: "Sorry, sorry, sorry. I didn't expect it. If that was my daughter - say this was Belle in this situation, and some guy was coming who had a partner.
"I'd be like what a treacherous little so-and-so, cheating on his partner and coming round here."
