Holly Willoughby has dazzled her followers in a new behind-the-scenes look at her new woodland-inspired photoshoot. The This Morning presenter took to Instagram to promote not one but two new releases into her Wylde Moon boutique.
Wylde Moon is Holly's lifestyle brand which she launched last year after being inspired by sound baths during her time in Australia in 2018 when she stepped in for Ant McPartlin to host hit reality show I'm A Celebrity... Get Me Out of Here! alongside Dec Donnelly.
The brand's website explores topics from "beauty and fashion to energy and healing" but also features its own boutique where Holly has launched her perfumes, candles wax melts and even a sparkling 12-piece jewellery collection alongside Kirstie Le Marque.
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On Monday, to coincide with the full moon, Holly announced that she would be launching not one, but two more frgrances. In her first post, the mum-of-three looked stunninl in a white folk dress as she posed in front of a tree with berries. "Time for something new…Introducing @wyldemoon ‘s new fragrance (borrowed from) The Hedgerows," she typed alongside promotional images.
"(Borrowed from) the hedgerows with fruity, green, mossy notes of Blackberry, Cassis, Rose, Geranium, Patchouli and Oakmoss. Available now on the WYLDE Boutique as WAXING MOONS WAX MELTS that promise to fill your home with luxurious fragrance." She then shared a aesthetic video with her talking over as it showed her on the photoshoot for the promo shots."
"And like buses… 2 come along at once…" Holly, 41, then shared alongside a different post which had a slightly darker, more autumnal set of images of the TV star posing in a slouchy suit on a leather chair and getting stuck into a book while wearing a cosy white roll neck jumper.
"Introducing @wyldemoon ‘s (borrowed from) The Past … with warming, spicy, floral notes of Black Pepper, Basil, Bergamot, Geranium, Amber and Musk." She also shared a second video, again with her voiceover and showing her on a photoshoot for her second new scent, and the presenter looked glowing as she posed for the series of moodier snaps.
"And… what does @wyldemoon ‘s (borrowed from) The Past smell like… THIS…" she wrote alongside the video as she spoke about a "reassuring smell of something that's been before" before giving examples of a beloved book. Holly's celebrity pals were quick to comment with This Morning's beauty expert Ateh Jewel writing: " Love love love," while model Abbey Clancy replied: " Stunning Holl."
Holly's latest products come after she opened up on her Wylde Moon website about people who think they 'have her figured out' - when they haven't. "I’ve had to become a businesswoman," she penned in a recent blog. "It’s funny, I guess people do see WYLDE MOON as a business and therefore me as a business woman, but for me it’s so much more than that, and calling it a business doesn’t feel personal enough. Whilst it is a business, emotionally it’s far greater than that."
When speaking about how she's " tried to do more of the things I love," she shared: " I wasn’t scared. I knew for some people some of the things we spoke about would come as a surprise because people like to have you figured out and pigeon-holed. Wylde Moon is very much my inner-self and a passion project. It has brought me back to who I am."
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