Marks and Spencer caused a stir online after sharing a photo of Holly Willoughby sporting its "super cute" £25 sweatshirt online.
High street giant Marks and Spencer regularly works with the popular blonde television presenter and she's an ambassador for the retailer.
Holly, 41, is well known for her love of fashion and regularly shares her outfits and styling ideas to her 7.6 million Instagram followers.
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Recently, M&S posted a photo of mum-of-three Holly modelling its Cotton Rich Slogan Crew Neck Sweatshirt.
The jumper, which costs £25 on Marks and Spencer's website, comes in a regular fit with ribbed cuffs, crew neckline and hem. The sweatshirt is adorned with the slogan 'mon amour', though it's available in a range of colours with a variety of slogans.
Captioning the image, Marks and Spencer penned: "@hollywilloughby’s amour? Our classic mom jeans, with an effortlessly flattering fit that will never go out of style #MyMarks".
The sweatshirt proved popular on the hit social media platform, racking up more than 3K likes.
Shoppers shared their thoughts in the comments section.
Serena said: "trend setter".
Annabelle said: "This is super cute! Looks so cosy and good for rainy days too".
Phoebe said: "Ooh I ADORE! It’s so cute".
Ellie added: "Love it".
You can buy the sweatshirt from Marks and Spencer's website by clicking here.
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