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Liverpool Echo
Liverpool Echo
Entertainment
Ariane Sohrabi-Shiraz & Kate Lally

Holly Willoughby's eye-watering net worth and huge This Morning salary

Holly Willoughby is one of the nation’s most famous TV personalities, and regularly appears alongside Phillip Schofield on ITV's This Morning.

Before landing the job as co-host of This Morning in 2009, she has appeared numerous times on our screens. In fact, Holly has been in the public eye for a huge 22 years.

The 41-year-old has also launched her own lifestyle brand, Wylde Moon, and written a number of books.

READ MORE: Holly Willoughby issues official statement after 'queue jump' row

It will probably come as no surprise, then, that the mum-of-three has amassed an incredible wealth throughout her successful career. Here we take a closer look at Holly's net worth, and how much she earns for presenting shows, as reported in the Daily Star.

Holly Willoughby’s net worth is an estimated £10m, according to Spears Magazine. She is believed to earn a whopping £730,000 a year for This Morning, which is the same as her best pal Phillip.

In 2017 it emerged she was being paid £400,000, a third less than the £600,000 her co-star was being paid at the time. She was given a pay rise to put her on the same salary.

Both Holly and Phillip reportedly earn £200,000 for Dancing On Ice. She started in the role in 2006, co-presenting until 2011 when she was replaced with Christine Lampard. She took over the role again in 2018.

Holly has also featured in a number of adverts over the years, including for Garnier and Marks and Spencer. She reportedly earned a six-figure salary for her stint as an ambassador for Diet Coke in 2019.

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