Holly Willoughby's hair always looks full and bouncy. The This Morning presenter is known for her perfect beach waves, which many beauty fans are keen to emulate, but what product does she use to achieve those voluminous locks?
The ITV star's bargain hair secret is John Frieda's Luxurious Volume Perfectly Mouse, which is priced at just £6.99. This airy mousse has a lightweight formula to provide you with lots of volume without that dreaded crunch.
Holly's go-to hair stylist, Ciler Peksah, recently revealed that the volumising product is an important part of the host's hair routine.
Sharing the steps to Holly's Wylde Moon website, Ciler said: "These products plump the hair with instant, weightless volume to make it appear fuller and thicker."
The celebrity hair stylist suggests applying a generous amount of John Frieda's Volume Lift Thickening Mousse to damp roots.
Available at Boots, the budget buy promises to give flat hair volume and natural-looking bounce. It's also a total bargain!
Suitable for colour-treated hair, the mousse is infused with the brand's 'Air Silk Technology' which creates bouncy hair that's soft to the touch, meaning it will give volume without weighing your locks down.
The £6.99 product has racked up several glowing reviews on the Boots website, with many shoppers raving about its ability to "transform dull hair" and deliver "great volume".
One beauty fan said: "The smell is absolute heaven! My hair feels pampered and beautifully volumised. This is a real pleasure to use and I will definitely be re-purchasing!"
Another gushed: "I love it!! Best results with a hair dryer but wow, don't need a lot at all and you got a lot of volume with not much weight or the crunchiness that some mousses provide. Will be buying again but honestly feel like the bottle would last me 3 months so would also say great value for money."
But one shopper wasn't as pleased with the mousse, adding: " I did find the mousse made my hair feel sticky which is a shame".
Another bargain product for fuller-looking hair is Color Wow's Xtra Large Bombshell Volumiser at £8.80. While the item is slightly more expensive than Holly's hair secret, it claims to deliver bounce without leaving any sticky residue - so we're sold!
