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Evening Standard
Evening Standard
Entertainment
Bonnie McLaren

Holly Willoughby reveals how she dyes her hair at home

She might be one of the UK’s most famous presenters, but Holly Willoughby says she dyes her hair at home.

The former This Morning presenter, 44, shared a tutorial on Instagram to her 8.3million followers, showing how she dyes her trademark blonde locks.

The product she uses is readily available - as it’s Garnier’s Nutrisse Hair Colour.

In the caption to the fun video, Willoughby said fans always ask her whether she dyes her hair herself.

(Instagram @hollywilloughby)

“My most asked Question is do I really dye my hair at home?! And the answer is YES I do!” she wrote.

“I’ve been using the @garnieruk Nutrisse Hair Colour in 10.01 Natural Baby Blonde for 10+ years and I still love the results! Touch up my roots with me!”

Despite dyeing her hair at home, Willoughby is rumoured to be worth a huge £12million.

It was recently revealed that Willoughby is unable to co-host the second series of game show You Bet! due to scheduling conflicts, ITV has said.

The first series of the rebooted entertainment show, hosted by Willoughby and Stephen Mulhern, aired in December 2024.

An ITV spokesperson said: “Unfortunately Holly couldn’t commit to the dates to host the new series of You Bet!, but will hopefully appear as a guest panellist on one of the shows in the new series.”

The revived show, which originally aired from 1988 to 1997 with hosts including the late Sir Bruce Forsyth, features a celebrity panel who bet on whether ordinary people can succeed with an unusual challenge or skill.

In February, ITV announced that applications were open for the next series.

Willoughby and Mulhern, 47, also present ITV skating competition series Dancing On Ice and announced the series’ winners on Sunday evening.

In the noughties they presented ITV Saturday morning children’s show Ministry Of Mayhem, which was later titled Holly & Stephen’s Saturday Showdown.

Willoughby is most known for presenting ITV daytime show This Morning, which she departed in October 2023.

It came several months after the resignation of her co-host Phillip Schofield, who left ITV after admitting to an “unwise, but not illegal” affair with a young male colleague on the show.

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