Holly Willoughby was flooded with comments as she shared a rare family selfie on Instagram over the weekend. She took to the photo-sharing platform to send birthday wishes to her big sister Kell as she celebrated her birthday.
To mark Kelly's 43rd birthday on Saturday (May 14), the This Morning host, 41, shared a sweet snap of herself alongside her lookalike sister with her 7.8million followers. The pair were soon cosied up outside as they posed for a selfie in front of what looked like a bar on wheels.
"Happy birthday to my beautiful sister @ladywilloughby," Holly captioned the snap in a message to her sibling and business partner "…. Love you so so much… always," the TV star added.
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As well as sharing their own birthday messages for Kelly, many of Holly's followers couldn't help but comment on the likeness between the pair. @shazamoran said: "Apart from the blonde /brunette- twins." @dawn.pitt.10 wrote: "It’s you with black hair !!! …. Happy birthday."
@themanifestingmindset replied: "You look so alike in this picture! Happy Birthday." @debcurran_ commented: "Spitting image." @burnscormac added: "Happy birthday Kelly. You both look so alike. Apart from the hair colour of course."
Holly's sweet tribute came as the sisters both celebrated a win for Holly's wellbeing business Wylde Moon - of which Kelly acts as Managing Director of the brand. Prior to her 43rd birthday, Kelly took to Instagram to celebrate the business being honoured with a 'Newcomer' award for the brand's first perfume.
"Full of happy tears today. What a wonderful thing to happen @wyldemoon @hollywilloughby @vicky.staines @fragrancefoundationuk," Kelly captioned an image displaying the honour from The Fragrance Foundation UK.
Holly also shared her joy, sharing the news on Instagram with a video. She captioned the clip: "In the words of Jerry McGuire '[Last] night, our little project, our company, had a very big night...' The team and I are literally over the moon to announce that WYLDE MOON won BEST NEWCOMER brand at the Fragrance Foundation Awards 2022 last night."
The mum-of-three added: "These prestigious awards are the 'oscars' of the international fragrance industry, so we were overwhelmed to be nominated in the first instance...but to actually win, we're floored! (borrowed from) The Wild @wyldemoon @fragrancefoundationuk."
Spice Girl Emma Bunton was among the first to comment, writing: "Yay!!!! Congratulations." Fellow This Morning star and broadcaster Vanessa Feltz wrote: " Richly deserved! The fragrance is delicious."
All Saints star Nicole Appleton replied: "Amazing!! Congratulations!!" as beauty expert Ateh Jewel shared: "Yayyyyy so so well deserved so thrilled!!!!!! Ahhhhhh yesssss go team @wyldemoon."
