Holly Willoughby fans are 'obsessed' with the fact the presenter has listed the moon as a staff member on her website.
The This Morning presenter, 41, launched her wellness and lifestyle brand, Wylde Moon, in February this year.
Since then, the website has been expanding, with the star selling jewellery, candles, and providing fans with spiritual guidance.
The phases of the moon are mentioned a lot on her website to explain what it means for people's moods, perspectives, lifestyles and more.
For example, a new moon phase is "synonymous with fresh starts, limitless possibility and rejuvenation", as written on her site.
As the moon plays a large part in her brand, it's no surprise it has been listed as an employee.
Fans noticed the employee listing and took to Twitter to say they were 'obsessed' with the little detail.
"Absolutely obsessed with Holly Willoughby listing THE MOON on the list of staff at her website," one user said.
Another said: "absolutely shambolic," while one fan posted: "Raging I didn’t think of this tbh."
One even joked about paying the moon: "I hope she’s paying it at least minimum wage …"
Comedian Sarah Keyworth first noticed the employee list back when the website was first released.
She wrote: "Holly Willoughby has just launched her new business and one the employees listed is THE MOON.
"Is she paying the moon? Is it on a salary? Does it take holiday?"
It comes as the star seemed to be taking inspiration from Gwyneth Paltrow after weaving crystals into her self-care routine.
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The star kickstarted her This Morning holiday by spending her Sunday surrounded by various gems as she enjoyed a sound bath.
Holly looked peaceful as she used selenite wands to create a calming sound from the crystal sound bowls.
The presenter wrote: "Self Care Sundays. There is no better way to start a relaxing Sunday off than with the soothing energy from sound bowls and healing crystals.
"How are you spending your Sunday?"
While crystal healing isn't a new trend, Holly has helped to bring them to the mainstream and many of her followers have tried alternative therapies for the first time.
Her website also provides virtual meditations and listings of Crystal of the Month as well as descriptions of the best-suited crystals for people.
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