Fans of Holly Willoughby know she is one of the biggest fashion influences, regularly sporting trendy outfits while hosting This Morning.
Her daily style posts on social media often leave shoppers rushing to get their hands on the look, even though some come with hefty price tags. For instance, one ensemble that has been recently hailed by Holly's fans costs £298.
Last week, Willoughby presented the daily talk show while sporting a blue and white dress by Reformation. Luckily, if you want the look but don't want to fork out the cash, shoppers have found a similar garment that costs £100 and it's "so flattering".
Those looking to steal Holly’s style for less can find a near-identical Tiered Babydoll Midi Dress at & Other Stories for £95, making it £203 cheaper than the Reformation number.
After flaunting the outfit on Thursday's instalment of the ITV show, she also shared it in a snap with her 8.3 million Instagram followers - which was quickly flooded with likes and compliments As reported by the Mirror, One wrote: “Love this dress on you,” while another added: “Oooooh I want this one!!!!” and a third commented: “Love the white and blue together.”
Reformation's Twilight Dress comes in sizes 4-16 with petite and plus size options available, and designed to be fitted at the waist with an a-line skirt. Lightweight and cooling for summer, it features back smocking, tie straps, a flattering square neckline and side slit.
Also coming in sizes 4-16, & Other stories' Tiered Babydoll Midi Dress is made from woven cotton voile and features a similar square-cut neckline and form-fitting bodice with a tiered midi skirt. It also offers a shirred back for a comfortable fit, and the same tie detailing on the straps, which gives it that extra finishing touch and makes it look even more luxurious.
Coming in at £95, it’s not the cheapest dupe, but it’s definitely the closest match to the designer brand for less.
Shoppers have loved the dress themselves and say it’s ‘so flattering’, with one commenting: “Love. Feels comfortable and the material is lovely.” Another added: “Honestly looks so good and flattering. I'm normally a 10-12 and this size fit perfectly.”
Meanwhile, a third said: “Great fabric which will keep you cool in summer. I loved the design of the dress, and I think this would look fab on a summer holiday, but the bust is very tight and the rest of the dress is very oversized.
"Didn't work for my body type unfortunately so I had to return it.”
If you’d like to shop Holly’s £298 Reformation dress, you can find it here - however, if you want to get her look on a smaller budget, then this & Other Stories dress for £95 is the one for you.
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