Holly Willoughby has hit back at claims that she uses a lift and shape body tape to enhance her famous cleavage.
The makers and designers of Perky Pear body tape claimed that the This Morning presenter was a customer, but Holly's rep has said the blonde has "never heard" and "never used" the product.
Twins Samantha and Charlotte Ryder shared with The Daily Star that mother-of-three Holly uses their breast-enhancing invention - that costs £12.99.
"Holly Willoughby is a customer, she messaged us saying how much she loves it," they boasted.
In response, a spokesperson for Holly, who has earned the nickname Holly Willoughbooby for her enviable assets, responded: “She has never heard of it. She has never used the tape herself , not has she messaged the manufacturers.
"Holly does work with a number of stylists and it is possible that they know something about it. But as far as she is concerned she has never worn it.”
The siblings - who created the confidence-boosting tape after Samantha used her grandma's physiotherapy tape to hold her own bust in place under revealing ensembles - have also told that Geordie Shore's Vicky Pattison is a user.
Proud to promote the brand, Vicky's agent confirmed to the publication that the curvy star is a big fan of the stick-on bra.
Other celeb clients who have posted social media posts with the product include Love Island's Gabby Allen , TOWIE's Amber Turner and MTV's Marnie Simpson.
Holly's denial comes after I'm A Celeb fans called for her to return to hosting duties on the jungle show - after she stood in for Ant McPartlin on last years series after he was forced to pull out following his drink-drive shame earlier on in 2018.
As the show returned earlier this month, fans took to Twitter to share their thoughts on missing Holly.
"Anyone missing Holly & Dec presenting #ImACeleb," a team Holly devotee said.
Another wrote: "I'll be honest....am quite missing Holly."
Others contributed: "I thought I’d miss Holly but there’s actually nothing better than Ant & Dec."
Another agreed: "So lovely to see Ant back on I’m a Celeb, Holly was fab but it just wasn’t the same."
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