Holly Willoughby dyed her son's hair for Pride as she gave a glimpse into her family life.
The This Morning host, 42, shared a snap of her eight-year-old son Chester with his new hairstyle.
His usual brunette locks were transformed into a rainbow, as colours of red, yellow, green, purple and blue were added.
Holly keeps her three children out of the spotlight but took to Instagram to share Chester's new hair-do.
He was stood with his back to his mum and made a love heart with his hands.
"This is how we do Pride day at school [rainbow emoji]," the daytime TV presenter wrote on the sweet photograph.
Holly's fans showed their support as one said: "That is so cute that they are having a pride day at school. I used to teach up until 4 years ago and we never had anything like that."
Another added: "How gorgeous. Happy Pride," whilst someone else commented: "My daughter just had a pride day at school, it was the most fun they've had at school!"
The TV star is a proud mother of three; 13-year-old son Harry, 11-year-old daughter Belle, and eight-year-old son Chester who she shares with her producer husband Daniel Baldwin, 48.
She recently opened up about the "cloud hanging over" her family in a heartfelt open letter to her fans.
In her Wylde Moon newsletter, Holly wrote: "The only downside to this lovely weather for us as a family right now is the revision cloud hanging over us.
"If you’re anything like me, you’ve got some very frustrated kids kicking about the house, when all they want is to be outside kicking a ball! I can remember that battle for self-discipline like it was yesterday."
She rarely shares any pics of her children on social media but offered a glimpse into her family life earlier this year as they paid a visit to her work.
Taking to Instagram, Holly shared a photo that showed the back of her three children who were sat on the famous TV sofa.
She shared the snap alongside a caption: “Favourite interview of the week… the kids popped into @thismorning as they have broken up from school, Soooo lovely having them there.”
She continued: “They have grown so much since the last time they were here…"
Holly also gave a glimpse into her childhood as she made a bizarre confession.
As the popularity of the humble microwave was a talking point on This Morning, Holly revealed: "My mum used to cook a whole chicken in the microwave.
"20 minutes - job done."
