Holly Willoughby has been cruelly branded a "two-faced b****" by a former This Morning guest who is calling on the presenter to quit alongside Phillip Schofield.
Kim Woodburn has demanded the pair leave the popular ITV show in a harsh rant following the rumoured fued between Holly and Phil.
It comes after reports of a bloodbath looming on This Morning, which could see a number of high profile people leave the programme.
Now, former Big Brother star Kim has weighed in on the situation by calling for both hosts to step down.
She cruelly attacked Holly, saying: "Well she's a two-faced b**ch isn't she?
"I'll say it again, Holly Willoughby is not all sweetness and light."
Whilst appearing on Dan Wootton's GB News show, she added: "For years she said 'I'll stick by Phil, I love Phil, we love each other.'
"The moment she knows that bullets are being fired at Phil she's now saying 'I'll work without him, I'll run the show without him.' What a two-faced b**ch."
"I'll say what I said the other evening - she's aided and abetted Phillip for years," Kim continued.
"She's sat there and watched Phillip insult people. He was very unkind to me, I'm a tough nut but it hurt.
"She's paid to have a point of view but she's taken shed loads of money to go 'Oh Phil.' They need to go.'"
It is not the first time Kim took a swipe at the This Morning stars as she recently branded Phillip Schofield an "obnoxious, horrible man".
The 81-year-old said Phillip "absolutely sniggered" at her during a previous appearance on This Morning.
As she spoke on GB News, Kim said: "I have had so many run-ins. He is an obnoxious, horrible man and I don't know why he's still on television.
"I went on his show and he insulted me, he was rude, he was horrible. He was laughing at me - he was absolutely sniggering at me."
She then said that when she wanted a ticket to Dancing On Ice, Phillip "deliberately" didn't help her.
Kim said: "I couldn't get in to see my friend skating recently. He said, 'Would you come on the night?' I said, 'Certainly I will'.
"And then it turned out that Phillip did not want me on the show because he would go among the audience and chat, and if I was in the front row, he thought I might say something to him.
"I wouldn't - it was my friend's show. But that's how hard it's got. And that's how powerful he is."
Phil and Holly, 42, are said to be "barely speaking" and his position on This Morning is "looking increasingly precarious".
It has since been reported Phillip is facing the axe from the show if his on-screen chemistry with Holly is lost, and the presenter isn't the only one who could be reaching their final days on the ITV programme.
A source told another publication: "This Morning is preparing for some seismic changes this summer — and Phil is lined up as the first major name for the chop when his contract expires this summer. It’s highly unlikely he’ll be back in September."